The Marketing Lab

The Lab

Dive into the Marketing Lab. Explore riffs on digital tactics, hot takes, and student-driven discussions.

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Lab Resources

Lab Menu

$12

Analytics Kit

$10

Cosmic Cookie

$8

Email Outreach

$6

Content Strategy

$0

Tools & Resources

Keyword Research

$9

Link Building

$7

PPC Quickstart

$15

A/B Testing

$11

Analytics Kit

$10

Free vs Pro

Basic Tools Bundle

$0

Learn More

Includes updates

Email templates

Campaign analytics

Social calendar

Pro Tools Suite

$15

Get Started

Automation workflows

Custom reporting

A/B test framework

Audience segmentation

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Displays a grid of recommended tools, books, and platforms referenced in posts, acting as a one-stop shop for the blog’s favorite resources.

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Discover reliable resources used in class discussions and case studies, updated regularly with fresh recommendations.